DRIVEN BY
DONOR
INSIGHTS
At Fundraising Communications, we speak your donors’ language.
Data tells you what people give.
Donor Insights™ reveal why they give.
And when you understand why, everything changes.
We combine behavioral data with psychological insight to identify donor motivation—at scale.
Knowing what motivates your donors tells you what matters to them..
We identify distinct donor motivation types
so your appeals are more targeted, relevant, and human.
This brings the kind of personalization once reserved for major donors
to everyone else.
A UNIQUE
APPROACH
Every donor gives to satisfy a need.
Identifying that need is the first step toward meeting it.
When you understand how you meet your donors’ needs, building the relationship comes naturally.
DRIVEN BY DONOR INSIGHTS
Consumer psychology, narrative design, and behavioral economics are three fields that have enhanced the understanding of donor decision-making
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People give for different reasons: to make an impact, to belong, to express identity, or to leave a legacy. Identifying the common motivations across your audiences lets you tailor messages that resonate with each group and inspire more giving.
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Every hero of every story faces obstacles. Understanding why your donors give to your cause reveals how you solve their problems and meet their needs (to make an impact, etc.) Providing solutions to your best advocates encourages continued support and turns donors into lifelong advocates.
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Your donors have chosen to play a role in your story.
Now, it’s your job to strengthen this connection. Every interaction should reiterate how you fulfill their needs and how they impact your mission. You are a good team! Rejoice!
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Your relationship with your donor is symbiotic. Your cause gives your donors joy or satisfaction or meaning. They give you the treasure or talent to meet your mission.
And because your donors choose to give, they are truly the heroes of the story.
This deep understanding of your donors makes your appeals (and conversations) personal, inspirational, and filled with gratitude.
WHY
does it
matter?
BECAUSE DONOR INSIGHTS
ENGAGE DONORS
BUILD YOUR BRAND
& INCREASE GIVING
our work with
Riveredge Nature Center
new messaging, branding, and programming
RESULTS
25%
increase in program revenue
2X
membership
Let’s Work Together
New programming for new audiences at Riveredge Nature Center
“Lazy days under trees and clouds”
Securing revenue is harder than ever.
Here’s how Fundraising Communications can help.
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People give because it satisfies a need. Understanding the reasons your top donors give is essential for deeply connecting with them. The DONOR INSIGHT process explores the reasons your constituents give, develops specific messaging to engage these audiences, and places your constituents at the center of your story.
Messaging can be tailored across multiple vehicles: annual appeals, branding, and campaign materials.
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Communicating your value means understanding your impact. We can help you analyze your operations and identify the programs and audiences best suited to sustain your organization.
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Grants are more competitive than ever, and AI-generated proposals are inundating donors. They can tell the difference. Tailored proposals supported by a deep dive into your data will differentiate your operation and diversify your revenue streams. We can tailor your grants with a human touch.
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Being top of mind without inundating your audiences is a delicate balance. We can provide regular content for your unique audiences and develop calendars to ensure your overtures are well-timed. Examples include annual appeals, executive letters, newsletters, blog posts. We also offer executive speeches tailored to the occasion and the speaker’s personality.
Tree Climbing at Riveredge - new programming to develop new audiences.
